NRRT 372 Tourism Promotion [CRN 24455]

Overview of Course

The tourism industry stands apart from all others, instead of selling a product, it markets entire destinations and the experiences they offer. Promoting a destination means competing on a global stage, which requires innovative, culturally responsive, and distinctive strategies. This course introduces students to the principles of marketing and promotion within a global tourism context. It explores foundational concepts and practical skills in tourism promotion, emphasizing the unique challenges and opportunities presented by the countries visited during the Semester at Sea voyage. Through comparative case studies, students will critically analyze a range of promotional tools used by destinations and tourism organizations worldwide.