MKT 365 International Marketing [CRN 79587]

Overview of Course

This course provides a dynamic exploration of international marketing, blending theoretical frameworks with immersive, real-world experiences. The course spans multiple countries, offering a unique opportunity to examine how cultural, economic, and political factors shape marketing strategies across diverse global markets.
Through a combination of interactive lectures, case studies, and hands-on projects, students will analyze key concepts such as market segmentation, branding, consumer behavior, and global marketing ethics. The experiential components are integral to the course, with site visits to multinational corporations, local businesses, and cultural landmarks in each country. These visits will illuminate how marketing practices adapt to local customs, trends, and challenges, fostering a deep understanding of cross- cultural communication and strategy.
Students will engage in group projects tailored to the locations they visit, such as conducting market research in vibrant cityscapes, evaluating branding strategies in emerging economies, and collaborating with international peers. By the semester’s end, students will have developed the skills to craft innovative marketing plans that respond to the complexities of a globalized world.
Whether aspiring to careers in marketing, business, or international relations, this course equips students with the knowledge and cultural agility to thrive in a global marketplace.